Our Story

Welcome to our journey of craftsmanship, sustainability, and timeless design. Our story begins in the heart of India, where skilled artisans handcraft each piece with passion and precision. We believe in the power of tradition and the beauty of natural materials, which is why our rugs are made from the finest wool, jute, and cotton.

Our commitment goes beyond creating beautiful rugs. We aim to bring a touch of Indian heritage into homes across the Australian market, offering pieces that are not only aesthetically pleasing but also sustainably produced. By choosing our rugs, you support the rich traditions of Indian craftsmanship and contribute to a greener planet.

Join us in celebrating the artistry, heritage, and sustainable practices that define our collections. 

Our Roots

Prāna Collective takes its name from the Sanskrit word 'Prāna', meaning life force. Each rug carries with it the life force of the artisan who has handcrafted it, transferring their positive energy and good vibes to your home. Our artisans infuse every piece with their dedication, skill, and cultural heritage, making each rug not just a product, but a vibrant testament to centuries-old craftsmanship. This connection between creator and owner breathes new life into your living spaces, fostering a sense of warmth and well-being.

Our Mission: Commitment to Ethical Craftsmanship and Sustainability

  • Use of Organic Fabrics: We are dedicated to using organic fabrics wherever possible, ensuring that our products are not only beautiful but also environmentally responsible.
  • Preserving Heritage Craft: We are committed to preserving traditional weaving techniques and supporting the artisans who keep these crafts alive.
  • Ensuring Ethical Manufacturing Processes: Our commitment to ethical manufacturing means that every step of our production process upholds the highest standards of integrity and responsibility.
  • Contributing to Rural Development: By sourcing our rugs from rural communities in India, we help support local economies and contribute to the development of these areas.

Meet The Founders

Meet Deeksha and Anuj, the dynamic couplepreneur behind Prāna Collective. Moving from Mumbai to Sydney in 2017, they brought with them a deep connection to Indian heritage and a shared passion for craftsmanship and sustainability. These values inspired them to launch Prāna Collective in 2024.

Deeksha, with a background in architecture and urban planning, excels at curating collections that blend India's cultural heritage with the modern needs of Australian homes. Anuj complements her creative vision with strategic thinking and business acumen. Together, they've crafted a brand that not only prioritises aesthetics but also champions sustainability and ethical practices.

Connect With Us

We would love to hear from you! Whether you want to learn more about our story, have questions about our products, or are interested in collaboration opportunities, please reach out. Together, we can continue to promote sustainable and ethical craftsmanship while bringing beautiful, unique pieces into your home.

Contact us at info@pranacollective.com.au for more information or collaboration inquiries.